THE MENU AS A MARKETING TOOL

The menu should compliment the organization's other marketing activities.  It should be designed to satisfy four specific marketing objectives.   FOOD TRENDS CONSULTING is your key to achieving these goals:

1. Further the goals of your chosen marketing concepts.
2. Contribute to establishing the perceived image of your business.
3. Act as a means to influence customer demand for menu items.
4. Serve as a vehicle to gain a competitive edge.

MENU INNOVATION:

MENU ENGINEERING:

	Provide detailed product reviews.
	Recipe re-engineering.
	Profit building strategies.